AGDA Design Awards
2018 Volunteers Choice

Volunteers Choice

Daddy Long Legs

Packaging — Special Editions & Promotional Packaging

Over the judging weekend you get familiar with a lot of entries, particularly the physical submissions, and no category emphasises this more than the Packaging category.

Daddy Long Legs provided the WTF moment of 2018, as we all stopped setting up our entries to run over and investigate this wire metal, cage like frame, holding a delicate small dark bottle.

The fact that it was the subject of plenty of debates between judges and polarised opinions added to the interest of the piece throughout the weekend.

It certainly might not be everyone’s cup of tea, but it is a truly memorable piece.