Word—Form
Change
Word-Form. Exploring the workings of the creative mind through the guise of a single word. Change. It has been said that “change is the only...
Articles
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Word—Form
Building a for-pupose studio
We help studio’s build more sustainable businesses – not just financially sustainable - emotionally sustainable. Studios you want to work in,...
The 2019 Creative Industry Mental Health Report
An annual global report of the state of our mental health across the creative and tech industries. We don't accept the status quo. In 2018 we...
React or respond
Seth Godin wrote about these two words a few months ago. Superficially they mean the same thing, but in reality they’re quite different –...
*Creatives making Morrison understand*
What a summer. Many of us waited, worried and watched Australia burning, asking ourselves what can I do?’ Not everyone has resources to donate...
Cost on hours - sell on value
The challenge for any service business is that time is a limited resource. If you cost on hours the only way to earn more money is to work more...
Richie Meldrum talks to OnProcess about Brand Strategy
Writer, strategist and creative strategy director at behaviour and culture change consultancy Interchange, Richie Meldrum talks to OnProcess - a...
Design in business = value-add
Most designers have no doubt they add value for clients. The problem – for them, and their clients – is they can’t quantify the value....
Shorter work week + increased profits
We know from experience, and mentoring many Australia design studios, you can reduce the number of working hours and at the same time increase...
Designers aren’t slaves
I’ve been around the design industry a long time.I’ve seen all types of design businesses.I’ve seen the patriarchal approach that...
Sladen IP live poll
Sladen IP wants your opinion! Look at these two quilt covers. Are the designs too similar? Should Bed Bath & Table be able to stop Spotlight...
Hanging out with… Rob Self-Pierson from Verb
In March, AGDA’s Heath Campbell was delighted to chat with Rob Self-Pierson, founder of London-based writing studio, The Table. Rob had just...
New City Jams: or, The Benefits of Having Friends Everywhere
Having left my former job and moved from Adelaide to Sydney three weeks ago (early October), I’ve had to find a job, and find one quickly. Want...
I don't have time to work ON my business
I’m hearing this a lot lately. In one way it shows our industry is healthy. Most agency owners I talk to are up to their ears in work. Or are...
The most important skill in pricing
"Thank you. We’ll get back to you." It’s the standard end to the pitch-and-pray sales meeting whereby you present and the client listens. They...
The secret to value pricing design
Value pricing will only work with some clients because as an industry we've spent far too long selling our services by the hour. We need to accept...
Taking clients on the design journey
The research and discovery phase of a design project is the most critical part of designing a solution. That’s a big statement. But consider the...
When to employ?
This month I’ve had similar conversations with a number of design studio owners. The gist of it is: I’m busy. I need help. What should I do?...
Coworking space or commercial lease?
Design studios come in all shapes and sizes. We work from a variety of spaces; from the spare room at home to palatial, commissioned accommodation....
Are Australian designers too conservative?
Recent research shows that Australian businesses rank very poorly when it comes to taking business risks. The same research identified that being...