Richard Henderson
As a creative Brand Director, my expertise is developing brand identity and communication programs using strategic methodologies. Through understanding, collaboration, insight and creative leadership the business objectives can be delivered. In my previous companies FHA and FutureBrand and my current company R-Co Brand, I have led design teams for the branding programs for Telstra, BHP Billiton, Cricket Australia, AFL, Crown Entertainment Centre, Sydney 2000 Olympic Games, Hyatt Hotels, Yarra Trams, The Royal Children's Hospital, Queen Victoria Market, Cricket Victoria, Tennis Australia, Melbourne 2006 Commonwealth Games, Australian Super, Melbourne Convention & Exhibition Centre, Brand Tasmania and Invitus Games 2018.
Experience
R-Co Brand
CEO and Creative Director
Involvement
| Year | Position | Branch |
|---|---|---|
| 1998 | Councillor | Victoria |
Expertise
Selected clients
Invictus Games 2018
Brand Tasmania
Melbourne Convention & Exhibition Centre
Australian Super
Melbourne 2006 Commonwealth Games
Tennis Australia
Cricket Victoria
Queen Victoria Market
The Royal Children's Hospital
Yarra Trams
Hyatt Hotels
Sydney 2000 Olympic Games
Crown Entertainment Centre
Cricket Australia
AFL
BHP Billiton
Telstra
Articles
The brand message should not just be about price
If you are managing a business today, then chances are high that you are working on strategies to adapt to an environment of relentless change....
Is your brand ready for the future?
Every business starts with an idea. Ensuring that the inspiration in that seed of an idea evolves with marketplace relevance, is a never ending...
BHP redefines its brand story
The latest BHP brand marketing campaign has been launched with a new identity and a “Think Big” story. Through research, BHP uncovered that...