Jim Antonopoulos
Managing Director or strategy and innovation consultancy, Tank.
An accredited B Corp that works with purpose-driven leaders, to help build meaningful brands, cultures of innovation, and values-led organisations that champion empathy, equality, and inclusion.
Involvement
| Year | Position | Branch |
|---|---|---|
| 2017 | Awards Juror | Design Awards |
| 2012 | President | Victoria |
| 2010 | VIC National Representative | National |
| 2010 | National Representative | Victoria |
| 2007 | Councillor | Victoria |
Expertise
Selected clients
ACCC
ACTHealth
AEMO
AFLPA (AFL Players Association)
Amiga Montessori
Amtek
Annum
ANZCA
Aon Hewitt Australia
ATO
Aurecon
Australia Post
Bank Australia
Bayside City Council
BCCM
Beyond Blue
Canberra Girls Grammar
Cancer Council Australia
City of Brisbane
City of Darebin (Arts)
Citywide
Clean Energy Council
David Lock & Associates
Defence Housing Australia
Dept of Agriculture
Dept of Defence
Dept of Environment
Land
Water & Planning
Dept of Health
Dept of Health and Ageing
Dept of Human Services
Dept of Industry
Dept of Social Services
Diversified Communications/Events
ECMS
Federation University Australia
GM Holden
Good Shepherd Australia/New Zealand
Heart Foundation of Australia
Herbert Smith Freehills
Hockey Australia
Hitnet
Inspiro Community Health
IP Australia
La Trobe University
Loop 8 Architects
MarineTraffic Athens
Marriott Hotel Group
Mater Christi College
Melbourne Grammar School
Melbourne Truffle Festival
Merri Community Health Service
National Relay Service (NRS)
Netball Australia
Office of the Registrar for Indigenous Corporations (ORIC)
Pace Development Group
Parks Victoria
PI Exchange
Places Victoria
Procurement Australasia
PRM Engineering
Production Packaging
Innovations
RACGP (Royal Australian College of General
Practitioners)
SEDA
Sladen Legal
St Joseph’s College
St Vincent's Hospital
Stratton Finance
Thinktank
Victorian Institute of Forensic
Medicine
Victorian Responsible Gambling
Foundation
VicHealth
Viewscape Blinds
Yarra Valley Water
Articles
Creative Leadership
Is the Creative Director dead?
You can reply to this email now with a simple Yes or No and we'll cut straight to the chase. How are you? This is a question I've asked myself...
The Purposeful Career
The Work That Matters
Did you ever have a dream when you were younger? A dream where you pictured your future self working away at your life's work. Your true passion. I...
It takes a village to raise great ideas
I read an interview with the two ECD's of W&K Portland this week and both spoke openly about their creative process and what contributes to the...
I'd rather do me, so you can do you
I must say, it's nice to be able to focus and engage with the community of students now that enrolments for The Strategy Masterclass has closed....
I'd rather do me, so you can do you
I must say, it's nice to be able to focus and engage with the community of students now that enrolments for The Strategy Masterclass has closed....
In the face of adversity – what will you do?
I injured myself last Friday. At 6:10am last week I was at my regular training session. I was warming up on the gymnastics rings as I've done many...
The quiet voices that need to be heard
I read a beautiful quote by Seth Godin recently: "We have to work ever harder on seeing, listening and supporting the quiet voices who have...
Business as a force for good: Why we became a B Corp
Two years ago my business ventured into new space. We accredited as a B Corporation. The process, and experience since has forced us to rethink who...
The Business of Creativity
The things I've learned
Each week I try to write something that you will find valuable. I look back at two years of consistent weekly writing and I see an amazing learning...
The Business of Creativity
The things I've learned
Each week I try to write something that you will find valuable. I look back at two years of consistent weekly writing and I see an amazing learning...
The Business of Creativity
A conversation with a design leader
It's almost February — I hope whatever is keeping you busy is positive and moves you forward towards whatever it is you want to achieve this...
The Business of Creativity
One thing that separates creative leaders from the pack.
As you may know, I have three children. My youngest has just discovered chatting at two and a half and constantly surprises us with her ability to...
The Business of Creativity
Progress not perfection
Week 2 of a new year and I'm already thinking when my next holiday will be — how are you?I'm currently redesigning and rebuilding my business'...
The Business of Creativity
We are all Designers
Happy new year — Wow!Are you on a break or did you work through? Are you busy planning for the year ahead or are you happy to go with the...
The Business of Creativity
Nothing to see here
What are you doing reading your emails the day after Christmas? Not everyone celebrates Christmas — I get it — but still ... take a break.I...
The Business of Creativity
Rise above the burger
When I was 15 I landed my first casual job as a burger flipper at McDonald's.Fast forward to today and those lessons I learned are still with me....
The Business of Creativity
How (and when) to say goodbye to a client
This has been a topic I’ve wanted to write about for quite some time - and for whatever reason avoided, put it off or moved onto other, more...
The Business of Creativity
Why some creative people can't sell
Why some creative people can't sell anything. This week I sat and observed a few designers in presentation mode — selling their concepts to...
The Business of Creativity
Why some creative people can't sell
Why some creative people can't sell anything. This week I sat and observed a few designers in presentation mode — selling their concepts to...
The Business of Creativity
The best folio presentation I've seen
I still have my first folio from 27 years ago. It’s packed with all the work I thought best represented my abilities and hoped would land me a...
The Business of Creativity
The best folio presentation I've seen
I still have my first folio from 27 years ago. It’s packed with all the work I thought best represented my abilities and hoped would land me a...
The Purposeful Career
Hater's gonna hate
I have been overwhelmed over these past few weeks with praise for articles I've written on this journal. I've had clients and colleagues share them...
The Purposeful Career
Hater's gonna hate
I have been overwhelmed over these past few weeks with praise for articles I've written on this journal. I've had clients and colleagues share them...
The Purposeful Career
The importance of making something
How are you? Seriously, I don't just type that to pad out this email. I'm genuinely interested — how are you?!Over the last month someone I've...
The Fundamentals
How industry awards are judged
Regular readers will know that I, along with a group of other people from Australia, New Zealand and the USA, recently judged the Australian...
The Business of Creativity
The Ten-Year Hurdle
Let's time travel. It's the year 2000. I'm in a job I love, I'm ten years into my career and I'm loving life. I'm learning new things and I'm...
Creative Leadership
An interview with Mark Pollard
Name: Mark Pollard — @markpollardLocation: New York now, Sydney beforeWhat do you do: Strategy work at my new company Mighty Jungle - also,...
The Purposeful Career
Dear Graduate
This question has appeared a number of times in the last few weeks and it concerns me. This letter is to all graduates who ask themselves the...
The Purposeful Career
The difference between an A-Player and a B-Player
The term (A-Player) is a common term used in reference to high-performing individuals. People whom business owners recognise as providing the most...
Rattle The Cage
We need more of this.
Our industry — the industry of the design studio, the creative agency, the digital agency and at best, the advertising agency is cannibalising...
Creative Leadership
How to be a good Mentor
The delicate balance of mentoring someone is not creating them in your own image, but giving them the opportunity to create themselves.— Steven...
The Purposeful Career
Burning Bridges
I grew up in the western suburbs of Melbourne. A working class neighbourhood filled with working class families. My friends and I lived within a...
Creative Leadership
If only we had more time
These are the words of the weak creative mind. This is the sound of the creative mind that has run out of ideas and is now empty. Tapped. Vacant....
The Purposeful Career
Overtime
Let me just come out and say this. Working late, putting in long unnecessary hours, businesses that expect this of their employees and people who...
The Business of Creativity
Actions speak louder than words
I'm walking through the Athens CBD as I begin to write this post and I'm sipping on a coffee with one hand, whilst I type away on the other. You...
The Purposeful Career
Step aside
As you may know, I've been traveling with my wife and children over the last few weeks. I've pretty much switched off my work email, and sans...
The Fundamentals
Clients: Us and Them
"The day you sign a client is the day you start losing them."— Roger Sterling, Mad Men Those words are so very true. When we begin in our careers...
The Business of Creativity
Travel Changes You
In 2012 I traveled to Athens for two weeks. Alone. Sans wife and children. It was spring and the annual arts festival was in full swing. I took my...
The Business of Creativity
Perfectly accidental
This week I want to feature one of my first — actually, the first, Strategy Masterclass student. Say hello to Marko. Marko was my first Strategy...
The Purposeful Career
I am fully present, but...
I fucking love writing this weekly journal. Why? Because I get to talk to people about real stuff that matters to both them and I on a personal...
The Fundamentals
Side Hustles vs Passion Projects
You're at work, you're comfortable knowing that the job will be done — actually it's so mind-numbingly easy, that you can do it blind-folded. You...
Rattle The Cage
Why we must champion younger people
I meet many young(er) people who are looking for work. Young people who have completed tertiary study or pieced together a few years of experience...
The Fundamentals
How to get experience
I recently gave a talk to quite a large group of emerging Designers and graduates — this talk was part of a local industry association's event...
The Fundamentals
Let's talk about branding
Pretty much every Designer, Accounts and Project Manager I've interviewed (and some that I've employed) has said to me at one stage or another,...
The Fundamentals
Let's talk about branding
Pretty much every Designer, Accounts and Project Manager I've interviewed (and some that I've employed) has said to me at one stage or another,...
The Business of Creativity
The funnel and the machine
I toyed with titling this article 'Let's talk about sales' and opted for something else because if I've learned one thing since I stepped into my...
Creative Leadership
What are you waiting for?
I met with a long-time friend of mine this week — and it was interesting. As both our children were on school holidays, we dropped them off at...
The Business of Creativity
Creativity, culture and side hustles
Name: Ava SenaratneLocation: MelbourneWhat do you do in your day job?Concepts, creative, strategy, project planning and management. Job...
The Fundamentals
There are no Unicorns in Strategy
I met with a prospective client last week. He was the Head of Marketing, Brand and something else I can't remember right now — he played this...
The Fundamentals
The Logo Ego
Have you noticed how some Graphic Designers break out into an anxious sweat when a new logo job comes in? In most of the senior positions I've...
The Fundamentals
3 Lessons from Kon Tzas
From time to time I ask some of my friends and broader network of creative leaders a simple question: If you could offer an emerging designer three...
The Purposeful Career
Four old men discuss design education
Do you Twitter? I've been a fan of the platform for some time. I registered in 2008 and remember at the time, how much it reinvigorated my...
Rattle The Cage
Pause
On Friday 10th of February, 2017 (a few days ago) I presented at Melbourne's Pause Festival. Pause Festival is a technology, business and...
The Business of Creativity
Legacy
In the last few weeks I've received many questions from people in the creative business community that have forced me to think about my own...
The Purposeful Career
I see dead people
There is a large majority of people in the creative services industry who are damn good at what they do. This large majority are unseen, rarely...
The Business of Creativity
The Designer's Guide to Strategy
In 1999, I was 9 years into my career and I realised that I hadn't really hit my stride. I was working for a large digital agency at the time,...
The Business of Creativity
The Designer's Guide to Strategy
In 1999, I was 9 years into my career and I realised that I hadn't really hit my stride. I was working for a large digital agency at the time,...
The Purposeful Career
How to ask for a pay rise
So, it's 1998, and it's the height of Internet 1.0 and the dot com boom is in full swing. Digital art directors are being paid more than most...
The Purposeful Career
The art of reinvention
I'm often asked by people I meet in the industry and through this journal, questions about change. Be it about levelling up, 'what's next' or how...
The Purposeful Career
The Full-Stack Creative Leader
A little while ago I was interviewed by the great guys at Australian Design Radio. Amongst other things we discussed the idea of the full-stack...