As Co-Founder and Managing/Creative Director of the award-winning creative agency Gilimbaa, Amanda has spent the last decade working with communities and corporates across Australia to ensure community knowledge and perspectives are at the heart and start of every creative project and process that comes to the agency.
Her development of Gilimbaa’s bespoke, community-centred creative framework, ‘The Fish Trap’, has seen the agency become one of the first in the country to formally embed Indigenous cultural protocols, wellbeing models and international human rights/race relations best practice frameworks into the creative process. This approach ensures not only the inclusion and leadership of our First Nations Peoples, but the identification and mitigation of institutional inequity and discrimination that are often presented with their work.
Gilimbaa has received national and international recognition for its work and frontline impact on areas ranging from youth mental health, domestic violence, child safety and our national dialogue and journey towards truth-telling, race relations and reconciliation.
Amanda was the 2013 Telstra Businesswoman of the Year - Private Corporate Sector QLD, and is a member of UN Women Australia. Additionally, she has recently led a two-year campaign to see Gilimbaa appointed as a signatory to the UN Global Compact, and will be a part of a delegation heading to the UN General Assembly in New York later this year; sharing stories of the role human rights plays in Australian business.
Amanda has become a champion of diversity and inclusion; regularly speaking on subjects including gender equity, human rights-driven creative practice and her passion for small business and its role in shaping the nation.
Amanda will be presenting at Design that gives a f*ck!, in Brisbane on Thursday 26 March. RSVP for Design that gives a f*ck! here.