In my post from earlier this week, Three Steps to Surviving and Thriving in a Crisis, I mentioned you might need to explore adjacent services more relevant to your clients' needs or budgets during the next few months (Step Two), after the initial economic gridlock of these first few weeks has passed.
I also said some fee-for-service “agencies” might be better off operating under different business models.
Let’s sort through some ideas on both of those fronts including:
- The pros and cons of recurring revenue
- Customized vs productized services and,
- Avoiding the mushy middle