Design Business Council
Charging Higher Prices for Design

We design to elicit responses from people. We want them to buy something, read more, or take an action of some kind.

The value-add for clients comes from our understanding of customers needs and what makes them buy something, read more, or take an action of some kind.

The task is to show clients that our design skill is worth a higher fee because we add that value.

That's why it's essential to uncover what it is that clients value; to develop a road map that will relieve their pains and help them gain added value.

Selling design value to clients is a five hour face-to-face workshop that shows studio owners and managers how to understand clients and sell design value. The workshop is followed by four weekly individual email 'conversations' and in the fifth week a personal one hour consultation face-to-face or via Skype.

Registrations for Perth, Melbourne, Sydney close Wednesday 23rd September. There are limited places available in these workshops.

What designers say about the workshop

This thinking is innovative and creative. We especially value Greg’s understanding of the design industry in Australia. His commitment to helping our studio (and the design industry overall) improve and be more profitable is very genuine and obvious. We were especially impressed with his skill in bringing competing studios together, keeping confidential info just that while still giving sound tailored advice to each studio and also engendering a feeling of camaraderie.

Maryann Howley - Tangelo